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inbound marketing

What is inbound marketing?

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website. Blogs, podcasts, video, eBooks, enewsletters, SEO, social media marketing are considered inbound marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing.”  The inbound marketing term was coined by HubSpot’s Brian Halligan, in 2005. According to HubSpot, inbound marketing … Continue reading